I have had a few interesting conversation with customers in the past few days. I’ve spent some time with a wide variety of users, from professional researchers, content purchasers, information consumers, and a lot of roles in between. Some things I was reminded of in these conversations that are worth sharing, even if nothing new and earth shattering was uncovered.

First, ease of use can definitely beat out superior quality. A great research platform, with unmatched content and tools, will sit unused if the learning curve is to steep. This of course is a reason it can be hard to break knowledge workers of the often unproductive GYM (Google, Microsoft, Yahoo) habit.

Second, there is no one source for information. Information sources vary greatly from enterprise to enterprise, and just as widely from user to user within an enterprise.

Third, mobile, mobile, mobile. A lot of people seem concerned with mobile access to business research tools, but not sure what the specific requirements are beyond that. Clearly mobile is young and evolving, but important.

Fourth, value must be readily apparent. Whether this comes from some sort of hard ROI like time-savings, or as part of a larger initiative, value of research solutions must be established early, and demonstrated often.

Fifth, workflow tools are the flavor of the day. This probably has a lot to do with the preceding point – it is easier to establish value with targeted solutions, than general purpose tools.

Finally, there is a need for a business research platform to help bring all of these things together. A platform that can add value to content, regardless of origin. A platform that can support the entire process of business research, for every type of user. That is a scalable platform that provides basic services like search and alert for all users, but that can be configured and molded to support the specific workflow needs of research and information intensive roles. A platform with an interface that is effortless. A platform that allows intelligence to be created in a collaborative manner, shared, and distributed through many different channels (print, digital, web, and mobile). A platform that easily allows the information professional to demonstrate the value, both of the platform and the information professional managing it.

In short, a comprehensive business research platform is the only way I see to manage all of the concerns facing informational professionals today. Imagine if an informational professional has a business research platform that brings together all of the necessary capabilities and content to support their enterprise, and that platform can be engaged with little or no training. Then they can spend their time creating and adding value to the business instead of administrating a plethora of independent tools and content sources.

If anyone has any stories to share on the power an effective business research platform can provide, please do share!

- Ken